Display Marketing Manager (Digital Media)

Location: San Bruno, CA

 

Summary:

The digital media candidate will own the ins and outs of programmatic display management. The ideal person for this role is someone who loves data and getting into the nitty-gritty details of a media campaign, but also has the confidence to manage large budget, vendor relationships to scale our business strategically.

 

 

Job Description:

  • Responsible for execution of programmatic and direct buys
  • Manage day-to-day campaign operations across multiple DSP’s, Ad network and other partners
  • Develop and improve on current programmatic process with key internal stakeholders
  • Provide critical reporting to internal and external partners
  • Identify, address and resolve ad operations issues that adversely affect campaigns in order to consistently increase our operational efficiency
  • Consistent testing to optimize ROI, targeting, bid strategies and creative

 

Requirements:

  • 3+ years overall digital media experience
  • 1+ years of experience with programmatic buying (Direct Response campaign experience preferred)
  • Experience with day to day programmatic management across multiple DSPs and Ad Network
  • Negotiate and execute PMPs, trading desk experience, use of DMPs a plus
  • Familiar with KPIs; CPA, CPC, CPM, Attribution and ROAS
  • Ability to set goals and execute under tight deadlines
  • Excellent Excel, quantitative and analytical skills
  • Experience with web analytics such as Omniture, DOMO is a plus